Using Technorati and Google Blog Search Bookmarklets

Researching on what other blogs are writing on a specific product, website or program is useful because it not only enriches your own personal knowledge but provides you with reference sources and ideas for the creation of content.

The easiest way to find out what other bloggers think about a specific website is to do a quick query for it on a blog search engine.

Typing in the website name will usually show you who are writing about the specific site. However, you might also want to examine the type of links a specific website receives from other bloggers

Discovering who links to a website is a form of competitor analysis, which is particularly important when you are in a crowded niche.

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